Art enhances your life in minor and major ways. The absence of art, as well, can drain your mental wellness and leave you wondering what could be improved.
When setting up an art wall for a trade show, you tap into the basic psychology that bolsters every last picture. You don’t have to be a famous painter to understand the value that comes with bright, attractive images. While setting up your trade show, it’s best to keep things simple. Partition walls are designed to be as flexible as possible, allowing you to adjust on the fly before the big event. They can also be broken down and stored in just a few steps.
How do you combine the best in color with the best in typography? Below are five basic tips for harnessing visual power and getting the most out of your booth.
The first, and most important, tip is to embrace the ‘less is more’ philosophy. Overloading your art wall with huge images, small images, cluttered banners…it’s all a lot of visual information that can overwhelm the casual eye. According to recent studies on the effectiveness of trade shows, the average trade show attendee spends five and a half hours at a live event. Use no more than three large sheets or five small sheets per wall to create an appealing odd number. Give your visitors as much value possible with a straightforward approach.
Did you know 45% of attendees visit just one trade show per year? This makes every interaction count, for better and for worse. Encourage better by using a moveable wall system that can adapt to the proceedings. These art walls are incredibly easy to shuffle around, even with a limited amount of room, and can be folded away as needed. The temporary art wall is used just about everywhere, from small local museums to trade show exhibitions.
A major detail you should never overlook is the value of large text. Trade show attendees have a lot to do, after all, and don’t always have time to stop and read. Help them understand the function of your product at a glance with large, clear banners. A good rule-of-thumb to use is being able to read a sign at 20 feet or less. Added clarity is made by supplementing all text with images, logos, or photographs — full color is the best choice, though black and white can be used to great effect depending on the product.
It’s not always easy grabbing attention, much less keeping it around long enough to make money. It takes an average of four and a half sales calls to close a sale without an exhibition lead. When you have a meticulously arranged art wall on your side, however, this average is shortened to three and a half calls. It’s estimated 85% of businesses participate in trade shows to increase awareness of their brand. Get in touch with your business goals so you can better reach out to similar-minded prospects.
The last tip to take with you to your next trade show exhibition? Have a good time. Prospects who feel you’re just there to fill a quota won’t want to stick around, much less invest in your products or services. Today 65% of visitors attend to see current clients, since it’s so difficult to get face-to-face time during the workweek. The top three sales-related objectives at trade shows revolve not around money, but relationship management, engagement, and feedback.
Art is an important part of a healthy visual diet. Embrace it with an art wall crafted out of temporary wall dividers.