July 1, 2022

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Taking A Closer Look At The Importance Of Packaging

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All throughout the United States, various types of packaging are hugely important indeed. After all, there are simply just so many products out there nowadays that companies and brands must utilize various types of packaging in order to set themselves apart from one another. In just one single supermarket, there are likely to be as many as 20,000 different items – all of which will be vying for your attention. Therefore, focusing on packaging quality is something that every brand should be putting into consideration on a regular basis, as it is through packaging that many a customer will be gained.

After all, the data that has been gathered on the subject is more than in support of such things. This data has even found that even just focusing more on packaging can increase overall brand interest by as much as a full 30%. In addition to this, interesting packaging that is eye catching is likely to garner further advertising, as up to 40% of all people living here in the United States will actually be likely to share this packaging on at least one of their social media platforms, if not on even more than one of them. Through doing this, more brand recognition is likely to occur, as well as more positive exposure to the product in general, something that alone can increase the number of people buying it quite immensely.

In addition to this, exciting packaging or even just packaging that is eye catching is more than likely to bring in new customers, especially when they are shopping in a brick and mortar store. This is due to the fact that many people will be willing to try a new product if they see packaging that is eye catching enough to draw their interest. In fact, this is something that holds true for as much as a full 66% of the population, at least here in the United States. And in terms of online shopping, more than half of all customers who have bought a product online will become repeat customers if they are able to receive that product in premium level packaging, as this will show them the care and effort that the company in question takes with their goods and the appreciation that they have for their customers.

And things like organic paper bags and other such organic food packaging and product packaging has also become a draw. After all, organic paper bags can be high in quality, but organic paper bags are primarily more likely to be friendly to the planet. For many people, this is becoming more and more of a priority, and therefore packaging like organic tea packaging and the use of organic paper bags for packaging is becoming more and more appealing. The use of organic paper bags for packaging, such as for vegetable and fruit packaging or even for organic tea packaging, is quite hugely important indeed, making organic paper bags more in demand than ever before. The use of organic paper bags also shows the social conscience of the company in question, which is certainly something that is becoming more and more necessary as the years pass by – as has been discussed above.

In addition to the organic paper bags or other such materials used for packaging, it is important to note that the actual information that the packaging in question provides the consumer and potential customer is also quite critical indeed. As a matter of fact, more than 60% of all customers will read all food labels and a whopping 85% of all customers have noted that reading the packaging of various products helps to inform what they end up buying – and what they do not. Therefore, it is hugely important to take time to ensure that your packaging includes all relevant and pertinent information, from the ingredient list to the preparation and storage instructions. In regards to food products, nutritional information will also be quite critical.

From organic paper bags to resealable pouches and more, packaging truly comes in many different shapes and sizes. In the years that are ahead of us, at least here in the United States, packaging will remain an important aspect of advertising.