If you’re part of the world as we know it today, it is likely that you are well aware how ever-present technology is in our world. Technology is something that we simply cannot live without – a statement that holds true for the vast majority of us. From our cell phones to our computers to even smart home technology and technology in our vehicles, technology is everywhere that you look.
For this reason, some people might be of the mind that digital printing services are no longer necessary. After all, hasn’t technology filled the need that digital printing once did? Though it’s easy to see why some people thing this, this is actually not the case at all. Digital printing, which first originated back in the year of 1993, now nearly 30 full years in the past, remains strong and important in many different ways.
For one thing, digital printing services and printing companies that over the opportunity to print digitally can be hugely valuable to many brick and mortar businesses and store locations. After all, on site signage itself is hugely valuable. This is so much the case that utilizing on site signage at your store location can actually be compared to taking out as many as 24 full page newspaper ads over the course of a single year.
And digital printing can be used to create much of this signage, as there are many forms of on site signage that can be actively utilized. For one thing, floor standing sign holders are popular, as too are wall decals. Business cards can also be made from a digital printing company. Even price tags can be used to effectively denote important product information. And digital printing services can be used to create just about all of this.
Digital printing service are ideal for trade shows as well, which are becoming more and more commonplace in the United States, in part thanks to the fact that more and more convention centers are opening up. As of recently gathered data, there were already more than 250 convention centers found in the entirety of the United States, a number only likely to grow in the years ahead.
And the marketing value of the typical trade show is certainly not something to be underestimated. As a matter of fact, up to 99% of all marketing and advertising professionals have stated that there is a unique advantage to marketing at trade shows, one that cannot be found through other means of advertising and marketing. Therefore, more people than ever before are utilizing digital printing services to create the perfect trade show booths. Through services like trade show banner printing (and offshoot of digital printing services), such things are easier to do than ever before.
Direct mail campaigns can be another great use of digital printing services. While, again, you might think that such campaigns have become somewhat obsolete, this is very much not the case at all – even as, at the same time, online advertising is on the rise. This is largely due to the fact that people simply engage better with hard copies of digital print, not with online advertisements. When looking at online content, it has even been found that the digital content will be skimmed in only around 15 seconds, hardly enough time to take information in or even form an opinion about it. Hard copies of the same information is likely to be a far better source of things, with the majority of people engaging with it much better and on a much more thorough level.
Print directories made through digital printing services are also very beneficial. As a matter of fact, very nearly three quarters of all people are likely to reference them if it means getting information quickly in an emergency situation. Ultimately, this just goes to show how easy print materials are to navigate, something that is not able to be said about digital materials 100% of the time – or even the majority of the time.
At the end of the day, it is clear to see that digital printing services are not going anywhere. Digital printing services provide a great many benefits indeed – in a number of different ways.