Turn to Local SEO for Better Business Visibility

If you want better business visibility, turn to search engine optimization. While it doesn’t provide a quick fix, SEO, when done properly, can raise a website’s placement in search engine results within six months. How do you obtain successful search results placement?

Use a combination of local SEO and regular SEO. What’s the difference, you ask? Local SEO refers to the process of adding your business’s location to the footer of your website, each blog, landing page, and your company’s Google MyBusiness (GMB) page. For local SEO to work, you must exactly match the address and business name used on your GMB and your website.

By doing this address matching, you boost local search results for your business. Most smartphones default to Google search, and Google’s algorithm prioritizes companies that use GMB and matches their name and address on GMB and its website. That’s because most people search for a need, and Google provides the local options for that need first.

Using this method helps a business increase leads from local SEO. Most consumers search from their cell phones when they’re ready to purchase. Using local SEO the right way can help your company top the SERP. Get started by reaching out to a local professional for help today!